Top Features to Look for in a Keyword Rank Tracker
A keyword rank tracker is a powerful tool that can help you monitor your website’s search rankings. It also allows you to spot any sudden changes in your ranking position. It helps you measure the success of your SEO efforts and detect any issues before they cause a significant drop in your traffic and sales.
Real-time data
A keyword rank tracker that collects and analyzes real-time data is valuable for businesses. It allows you to quickly gain insights into your website’s performance and what needs to be done to improve it. The information can be used to make decisions and provide a competitive edge in a highly dynamic marketplace. For example, real-time analytics can help manufacturers streamline production plans and use manufacturing equipment more efficiently. It can also give you a competitive advantage when dealing with customer-related issues such as fraudulent activity or call center optimization. Real-time data can also allow you to improve efficiency across your entire business. It relieves the burden on your IT and BI teams, so they can focus on more strategic tasks instead of spending time gathering ad-hoc reports.
Historical data
Historical data is essential for discovering cause-and-effect patterns, identifying and predicting trends, enhancing customer relations, pinpointing market needs, and accelerating business growth. For example, if your client experiences intermittent internet connection drops, it could be a problem that is difficult to diagnose without historical data on the issue. Similarly, if you need to adjust your services to meet changing demands, you need historical data on how the service has performed. In a keyword rank tracker, you can view domain and keyword ranking data back up to 16 months. This data can be accessed from both the domain and keyword research tools.
Machine learning
Machine learning is a crucial sub-area of artificial intelligence that allows computers to learn from experience. It takes data, numbers, photos, or text and lets a computer build a model to recognize and predict information. In this way, machines can perform tasks that would require human input, like recognizing photos of people or analyzing a bank transaction to find out how much you spent. While machine learning is crucial for many applications, it creates social problems. Its ability to ingest biased information can lead to polarization and spread false conspiracy theories.
Web audit reports
Web audit reports are a great way to track each site page’s performance. They can identify issues with load speed, content optimization, and more. These reports are an excellent way to show your team and clients how their SEO efforts are improving their overall rankings. They can also use to track the performance of different SEO tactics and strategies over time. While these can helpful low-level overviews, they are meant to supplement an in-depth website review. They will only provide a small piece of the picture, and many of them are lead-generation tools design to encourage you to sign up for their services.
Reporting options
Any marketing campaign must have the right SEO tools to track your rankings. Rankings are one of the most critical indicators of site performance, and keeping up with changing search algorithms can be challenging. A keyword rank tracker will help you get this data, automating the process and saving time. They will also alert you when your rankings have moved up or down. Often, these tools are available as plugins or desktop apps. But the most popular type of keyword rank tracker is software as a service (SaaS).
